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Yeri Mua, born Yeri Cruz Varela on December 17, 2001, in Veracruz, Mexico, is a prominent Mexican model, social media influencer, and entrepreneur. She gained recognition for her engaging makeup tutorials on YouTube and has since expanded her influence across various platforms, including Instagram and TikTok.
 
 
Early Life and Background
Yeri was raised in Veracruz and later moved to Mexico City. She has a younger brother who occasionally appears in her content. Her passion for makeup began at a young age, leading her to create her YouTube channel on November 27, 2015. By 2018, she had gained significant popularity for her makeup tutorials, which showcased her skills and creativity.
 
Rise to Fame
Yeri's fame skyrocketed after winning the title of Queen of the Veracruz Carnival in 2022, which significantly boosted her visibility. As of now, she boasts over 12 million followers on Instagram and 22.6 million on TikTok, where she shares beauty tips, personal anecdotes, and lifestyle content. Her YouTube channel has also garnered substantial attention with more than 500,000 subscribers.
 
In addition to her social media presence, Yeri Mua has ventured into music. In August 2023, she released her debut single "Chupón," which achieved over 95 million views on YouTube shortly after its release. This marked the beginning of her music career under Sony Music México, where she aims to blend her influencer status with musical artistry.
 
Business Ventures
Yeri is also a savvy entrepreneur; she launched The Yeri Mua Collection, a line of beauty products that has been well-received in the market. Her collaboration with Beauty Creations made her the first Mexican influencer to partner with the brand for a cosmetic line available in major retailers like Sephora.
 
Personal Life
Yeri Mua's personal life often attracts media attention. She was previously in a relationship with fellow social media personality Brian Villegas, with whom she shared many moments online before their split. Despite the ups and downs of her romantic life, Yeri continues to focus on her career and personal growth.
 
Summary
At just 22 years old, Yeri Mua has established herself as a multifaceted personality in the realms of beauty, music, and entrepreneurship. With an estimated net worth of around $1 million, she exemplifies the modern influencer's ability to leverage social media fame into diverse career opportunities while remaining relatable to her vast audience.
 

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